First Industrial
When First Industrial lost their development partner, Bright Plum stepped in to modernize their Drupal infrastructure, achieve 100% accessibility compliance, and provide technical peace of mind.
Introduction
First Industrial Realty Trust is a leading owner, operator, developer, and acquirer of logistics properties. They provide industrial real estate solutions to Fortune 500 companies and smaller commercial firms across major industrial markets.
First Industrial needed reliable technical support for their existing Drupal website, but faced uncertainty about maintaining and improving their digital presence without their original development partner.
Bright Plum stepped in to provide Drupal support and development services, acting as First Industrial's in-house web team. The result was stability, peace of mind, and more control for the marketing team.
Highlights
- Infrastructure Modernization - The website now uses modern deployment workflows with staging environments, enabling safer updates and better version control.
- Accessibility Excellence - Achieved 100% accessibility scores through comprehensive auditing and remediation, proactively protecting the client from compliance risks.
- Performance Optimization - Improved mobile performance scores from 40% to 80% by optimizing images, removing unnecessary JavaScript, and implementing mobile-first approaches.
- Editorial Experience Enhancement - Implemented user-friendly component-based systems, so content editors do not need technical knowledge to make updates.
- Automated Quality Assurance - Implemented automated testing to verify site functionality with each code deployment, ensuring consistent performance and catching issues before they affect users.
Technical Peace of Mind Through Proactive Support
Bright Plum established comprehensive monitoring and maintenance processes that transformed First Industrial's relationship with their website.
Rather than waiting for problems to emerge, the team implemented quarterly accessibility scans, automated testing, and regular infrastructure improvements.
Regular reports demonstrate compliance, giving stakeholders confidence when reporting to leadership.
A Modern Development Workflow
We restructured the entire development process, implementing version control, staging environments, and automated deployment pipelines.
This modernization eliminated the fear of changes and updates breaking the website.
User Experience and Performance Optimization
We identified and resolved critical bottlenecks affecting mobile users.
Image optimization, JavaScript cleanup, and mobile-first design improvements doubled performance scores.
We also identified an SEO issue that prevented search users from landing on the correct profile pages.
Empowering Editors Through Component Architecture
The original site required content editors to write HTML and manage complex CSS classes for layouts.
The process was frustrating and susceptible to user error. We developed individual content components (feature cards, corporate stats sections, news blocks) that allow non-technical staff to manage content easily through Drupal's interface.
This change reduced the client's dependence on developer intervention for what should be everyday tasks.
Strategic Design Refresh
We helped First Industrial get some of the benefits of a full redesign without the budget requirements of a full redesign.
The refresh goes beyond aesthetics, better targeting their ideal clients and making the website more user-friendly for both visitors and editors.
We converted static content sections into dynamic components, increased white-space for better readability, and reduced the need to scroll for critical information.
All improvements worked within the website’s existing structure.
- Website Refresh
- Accessibility Compliance
- Enhanced map and feature build