Clarity for Donor Growth
DonorBoost is a structured assessment designed to help nonprofit leaders understand why donors aren’t converting, retaining, or upgrading using publicly visible signals and proven fundraising frameworks.
It delivers clarity before complexity, so you can focus on what will actually move revenue.
The fact that Bright Plum delivered DonorBoost for free blew my mind. Non-profits would typically have to pay consultants thousands of dollars to do this kind of work.
What the DonorBoost Audit Does
The DonorBoost audit identifies visible risks, gaps, and opportunities across your donor journey — from first discovery to long-term retention.
It answers questions like:
- Where does our donor funnel break down?
- What signals are funders and donors seeing today?
- What are we missing that peers are doing better?
How this Audit is created
DonorBoost is built using a structured evaluation framework developed by Bright Plum and informed by nonprofit fundraising best practices. This audit is designed to surface what needs attention. DonorBoost Plus is where we determine how to fix it, in what order, and with what expected return.
Each audit includes:
- Review of publicly available data (website, donation UX, filings, social presence, third-party sources)
- Donor journey and funnel analysis
- Risk and opportunity synthesis
AI tools are used to accelerate analysis and synthesis, but all findings are reviewed, refined, and finalized by Bright Plum. If you need internal data analysis, interviews, or execution planning, that’s where DonorBoost Plus comes in.
Where Most Non-profits Lose Donors
Most organizations don’t struggle everywhere — they struggle at one or two critical stages. DonorBoost evaluates your donor journey across five stages:
Know
(Discovery)
Care
(Engagement)
Give
(First gift)
Repeat
(Retention)
Advocate
(Sharing)
You’ll see exactly where drop-off is happening and why it matters.
Choose the Level of Clarity You Need
Most organizations that move forward with DonorBoost Plus do so after reviewing their funnel breakdown and realizing the issues require coordinated strategy, not isolated fixes.
| Features | DonorBoost(Free) |
DonorBoost Plus($3500) |
|---|---|---|
|
Purpose
|
Identify visible risks & opportunities
|
Build a plan to fix them
|
|
Data sources
|
Public-facing data
|
Public + internal data
|
|
Funnel analysis
|
High-level
|
Detailed + modeled
|
|
Decision brief
|
Yes
|
Yes
|
|
Messaging framework
|
|
Included
|
|
Donor personas
|
|
Included
|
|
Execution roadmap
|
|
12-month plan
|
|
Best for
|
“Do we have a problem?”
|
“We’re ready to act”
|
What's Included at Each Level
Designed to provide clarity and direction using publicly visible signals — before deeper investment.
What’s Included:
- Executive decision brief
- Donor funnel breakdown
- SWOT analysis
- High-level financial health snapshot
- Digital presence review
- Priority risks and opportunities
Timeline:
2-4 days
Best for:
Leadership teams who want clarity before committing resources.
Built for organizations ready to move from insight to a repeatable donor growth system
What changes:
DonorBoost Plus creates your donor infrastructure through strategic planning on top of the audit.
Includes:
- Leadership and stakeholder interviews
- Donor database and funnel analysis
- Core messaging framework
- Donor personas
- 12-month execution roadmap
- KPIs and growth targets
Timeline:
4-6 weeks
Investment:
$3,500
This engagement often becomes the foundation for ongoing donor strategy, optimization, and execution support.
DonorBoost Frequently Asked Questions
How is this different from a traditional fundraising audit?
DonorBoost focuses on decision clarity, not just diagnostics. It identifies where your donor journey breaks down and prioritizes what will have the biggest revenue impact first, rather than overwhelming you with every possible issue.
Is the free DonorBoost audit automated or AI-generated?
DonorBoost uses a structured evaluation framework informed by nonprofit fundraising best practices. AI tools assist with synthesis, but all findings are reviewed, refined, and finalized by Bright Plum. This is not a generic or templated report.
What information do you need from us for the free audit?
None. The free DonorBoost audit is based entirely on publicly available information, including your website, donation experience, public filings, and digital presence.
How long does it take to receive the free audit?
Most organizations receive their DonorBoost audit within 2-4 business days, depending on current demand.
Will this audit tell us exactly how to fix our fundraising?
The free audit identifies where and why issues exist and recommends priorities. DonorBoost Plus provides the detailed strategy, messaging, and execution roadmap required to implement solutions.
Who should review this audit internally?
DonorBoost is designed for Executive Directors, Development Leads, and Boards. Many organizations share the audit during leadership or board meetings to align on priorities.
What if our organization isn’t ready for DonorBoost Plus yet?
That’s common. Many organizations start with the free audit to build clarity and internal alignment, then upgrade when timing and resources allow.
Does DonorBoost Plus include implementation support?
DonorBoost Plus delivers strategy, messaging, and a 12-month execution roadmap. Ongoing implementation support can be scoped separately based on your needs.